The two rails
Local first. Then the brands follow the reach.
L-CAR recaptures what the community already spends on itself. O-CAR opens the door to the national budgets that have never had a trusted way in.
L-CAR
Local Collective Ad Rails
The community's own businesses, buying the community directly.
Restaurants, clinics, realtors, schools and travel agents buy labelled placements in the masjids and communities of their own city: the weekly announcement, the community's page, event pages and the category feeds members asked for.
- Pool
- $64M to $253M a year (modeled)
- Buys
- A city, a category, or one community
- At 500K
- $14M to $56M a year through the rails
O-CAR
Outer Collective Ad Rails
National brands, buying a trusted network through one contract.
Banks, carriers, airlines, carmakers and consumer brands, and the agencies that buy for them, reach the network through one master agreement: community-approved creative, category placements, and verified delivery reports.
- Pool
- About $1B a year (0.25% of $398B)
- Buys
- The whole network, or a region
- At 500K
- $24M a year through the rails
Halal dining restaurants, grocersL
Umrah and Hajj travel agencies, airlinesLO
Home finance Islamic finance, banksLO
Weddings venues, caterersL
Schools and tutoring weekend schools, universitiesLO
Ramadan and Eid retail, gifts, food brandsLO
Modest fashion boutiques, apparelLO
Health and family clinics, insurers, carriersLO